Hola DCS family,
It’s been a while! Two months since our last update and we promise it’s only been this long due to the lab time needed to solidify and finalize our partnership with our new friends and vendor … HEB! Exciting stuff huh?!
You will officially be able to buy DCS on HEB store shelves on April 4th. We have a lot to do between now and then to make this launch happen, so this update is pretty short. Mainly, I want to highlight two big things going on in our world:
- HEB details
- DCS Sponsorship at Mockingbird Fest at Hemisfair park March 5th (the only place we will be selling salsa between now and the HEB launch)
Let’s Dive in!
We had the pleasure of speaking with Mark at HEB in November after our wonderful friend Julie Cohen wrote and released the DCS article in the Sunday SA Express News. They really loved the story of how we started, fell down, picked ourselves back up and continued to figure out how to make this salsa business happen! Susie, Kelly, Ernest, and I went down that same week to meet them and introduce our unique grilled salsa. They really liked it and wanted to help us bring our story and our salsa to their customers. Please keep in mind that we had just launched online sales and were still trying to put together pitch ideas for retailers!
Moving from making salsa in small batches to very large ones, and thinking of how to get it to all the stores they were planning to release in, required a lot help. The team at HEB (specifically Mark and Jennifer) have provided that help the past 8 weeks – working with us and their co-packer to solidify all the operations and logistics needed to make the April 4th launch date a reality. We still have a little ways to go, and have had to make some adjustments to allow for scale, but we’ve kept the ability to continue to “Grill” our ingredients on the DCS5000 and maintain the DCS taste y’all know and love!
(All the details of the event here http://bit.ly/1WcOTin)
DCS will be set up in the Yanaguana Gardens at Hemisfair Park on March 5th, 2016 from 10am-6pm, with a tent and boxes of tasty delicious Dom’s Chop Salsa for sale. This is the only day between now and the HEB April 4th launch date that we will be selling salsa. We would love to see our DCS family members visit us at the event and purchase their favorite flavor of DCS! We will also be one of the sponsors representing the music for the day, and will be set up right by open music area so you can salsa eat and salsa dance if you like at the same time! 🙂 The event is free, and will have amazing food and beer from local breweries including one of my absolute favorites Ranger Creek! Come down have fun and visit with us!
We wouldn’t be here friends and family without all of your love and support. We humbly thank you again for continuing to push us on this endeavor, and we will keep climbing! 🙂
That’s all I have for now, but will definitely be letting everyone know more details on the what, when, and where happenings in the DCS world!
Dom & the DCS Team